How to Shop Outlets Online
With the creation of the Internet, shopping is now at the fingers of the potential buyer. An individual can find wonderful bargains at outlet stores and the Internet offers a variety of shopping options. If you’re going to shop the outlets online, there are some tips and tricks that will ensure you have a positive shopping experience. Read on to learn how to shop outlets online.


  1. Shop around. If you’re just in the mood for shopping, look at several places before you decide to buy. Oftentimes, if you shop around you can find some great bargains. If you know what you’re in the market to buy, you have even more leeway on finding a good deal. Remember to check a couple of sites before you commit.
  2. Don’t forget about the “O.” Overstock is a great site to find all kinds of merchandise. You can find designer clothes, electronics, purses and shoes at a great price. They even have low prices on shipping which will save you a little bit of money.
  3. Look for sites with free shipping. Many sites try to encourage online shoppers by giving them free shipping. If you find an item that you have to have, look around at different websites and search for the best prices on shipping.
  4. Shop at a reputable site. Don’t shop at just any old site especially when you’re in the market for designer items. While there are many reputable sites that will sell the real thing, many sites are selling fake designer items at a hefty price. If you’re skeptical about a business, check out its reviews on the Better Business Bureau’s website.
  5. Be conscious of how much money you have to spend. It’s very easy to spend too much money when you’re shopping online. Since you’re not carrying around bags filled with your newfound items, it’s hard to get a good grasp on how much money you’re actually spending. Keep a list of the items that you’ve bought and make a point to only purchase more once you’ve received other items you’ve ordered. This simple step will help you control your spending.
  6. Pay with PayPal. With the growing problem of identity theft, it’s best to pay with the safest method available online. Rather than giving out your credit card or bank information to a third party, pay through PayPal. PayPal is the keeper of your bank information so that you don’t have to share your personal financial information with strangers. Have fun shopping online.

How to Shop Online at H&M
Hennes & Mauritz, commonly called and marketed as “H&M,” is known among 20-somethings for its popular and inexpensive fashions for women and men. However, as of August 2010, its clothing is only available for purchase in brick-and-mortar stores in North America.


  • If you’re scratching your head wondering why H&M doesn’t sell its clothing online, you’re probably not alone. Via its “Frequently Asked Questions” section, the Swedish clothier apologizes for the inconvenience and explains only that it “is not set up for mail order, phone orders or e-commerce at the present time.” However, H&M’s website does feature a photo gallery of styles that are currently in stores.

Other Countries

  • H&M does sell its fashions online for a select group of European countries, including Austria, Denmark, Finland, Germany, Holland, Norway and Sweden.

Alternative Websites

  • While you may not find every item in every size and color, H&M items are easily found online within auction and secondhand retail websites. For example, H&M clothing can be purchased on websites like eCRATER and eBid, as found in the Resources section.

How Does an Online Store Work?
An online store is a website through which customers place orders. It may represent a small local store, a major retailer, an e-commerce store or an individual who sells projects through a third-party site, such as eBay. The online store can operate under a number of business models, including business-to-consumer, business-to-business or consumer to consumer. To operate an online store, you’ll need a product catalog, a shopping cart and other items.

Web Hosting

  • A web server hosts an online store and e-commerce hosting provides the functions required to create, operate and manage an online store. Web hosting features include the shopping cart software, SSL protocol, database support, payment processing services, security features and other functions. E-commerce hosting is a service that web-hosting service providers offer in addition to the web server needed to host the site

Domain Name

  • An online store requires a domain name to set up its online presence. The business owner registers a domain name with a registrar and links it to the online store. The domain name is a store’s online identify.

Dedicated IP Address

  • An online store’s web server has an IP address that allows the user to connect to the server. In turn, an online store encrypts the data that flows between a browser and web server using the SSL protocol to protect customer data. A private SSL certificate ensures customers the website is secure.

Shopping Cart Software

  • Shopping cart software, or e-commerce software, powers an online site. The software supports the online store catalog and order processing. You can purchase this software through various vendors or hire a developer to create a shopping cart for you.

Merchant Interface

  • A shopping cart interfaces with a merchant account with a financial institution that’s required to process a credit card payment over the Internet in real-time. You obtain the merchant account needed for your payment system from a bank. The payment system can integrate with the billing system.

Product Catalog

  • The product catalog is a virtual gateway that provides customers a listing of available products and their descriptions, their classification as well as a retrieval function. It consists of category pages and product listing pages. Using the product catalog, the customer can order goods, make payments, access customer service, provide feedback and perform other functions.

Online Payment Processor

  • An online payment processor allows an online store to accept credit card payments. A payment gateway validates the credit card data and then processes the transaction. After decreasing the payment amount by the processing fee, the gateway deposits the remainder into the online store’s bank account.

Shipping Costs Calculator

  • Shipping costs can be calculated after the customer places an item in a shopping cart. After or before the order is finalized, the calculator then determines the shipping fee based on the criteria entered by the online store customer. For example, shipping costs may be calculated on the basis of weight, destination and other criteria.

Tax Calculation

  • An online sale is not complete until taxes have been calculated. The online store site manager updates the tax rates on a periodic basis. You can also purchase software that automatically updates the tax rates. Some shipping companies provide software to merchants to ensure the rates are current.

How to Advertise Web Sites on Yahoo Shopping
If your business is Web-based, then you know how important site traffic is. It’s not enough to have a Web site if no one is visiting it! That’s where advertising your Web sites comes in: Using a resource like Yahoo Shopping to advertise your Web sites, you’ll see a dramatic increase in traffic as well as profits. All you need is the knowledge to make the most effective use of the services offered by Yahoo Shopping.

Create a Yahoo Shopping Account

  1. Log on to Yahoo Shopping and create an account (see Resources below). If you’ve already got a Yahoo email address, you can use this information to speed the process, although you’ll still need to give your payment information for the use of the Yahoo Shopping service.
  2. Create a storefront for Yahoo Shopping, especially if you are selling a wide variety of products. There is a charge to have a dedicated web presence for your products, but the benefits include a much more streamlined interface for potential customers.
  3. Set up email alerts for your Yahoo Shopping account so you know when your Web sites are visited as well as when people make purchases.

Submit and Advertise Web sites on Yahoo Shopping

  1. Contact Yahoo Search Marketing by clicking the ‘Contact Us’ link to begin the sign-up process. You will be placed in contact with a Yahoo representative who will help you determine what range of services are best suited for your Web sites.
  2. Provide the XML feed that connects to your Web sites to Yahoo Shopping. They will need to be reviewed before approval is given to advertise.
  3. Include keywords and hyperlinks that are relevant to your own Web sites. These will be used by Yahoo Shopping to power the search engine’s ability to make your Web sites relevant to potential shoppers.